For the sandwich generation and parents at home: if you’re caring for aging parents or young kids and need flexible income, I help you turn your skills into a lean business — no giant course, no agency, just one guide and a plan you can act on.
The same dream — two very different roads.
Owners who get mentoring and coaching don’t just feel better — they measurably do better.
Sources: U.S. SBA / SCORE small-business mentoring data; ICF coaching ROI research. Figures are industry averages, not a guarantee of results.
Decide what you’re selling, who it’s for, and why they’ll buy — before you build anything.
Pick the right website, tools, and lead path for your stage. No overbuying, no shiny-object tax.
The local and AI-search basics so the right customers can actually find you.
A 30-day action plan — and someone holding you to it when caregiving gets loud.
We talk through your situation and goals and see if coaching’s the right fit. No pressure.
A one-time Clarity Session, or a monthly plan — sized to where you are right now.
You leave every session with decisions made and a clear next move. Builds go to my tech team.
Start with one focused session, or have me in your corner every month. You choose how far we go.
Practical decisions in plain English. Your offer, website, tools, lead path, and launch plan, sorted with someone who’s built businesses and lived the caregiving squeeze.
Not legal, tax, financial, insurance, or licensed advice. I help you get organized and ask the right questions, then point you to the right professional when you need one.
33+ years building businesses, websites, and audiences — and I’m building my own income to get through my own caregiving battle, same as you.
It’s focused, one-on-one help to think through your business idea, offer, website, tools, and launch — so you make smart decisions in the right order instead of guessing and overspending.
No. It’s for service businesses, home-based and side-income businesses, contractors, creators, and anyone turning their skills into flexible income — especially caregivers and parents who need work that bends around their life.
Yes. If a layoff or a caregiving reset pushed you here, coaching helps you turn what you already know into a simple offer, a basic website, and a 30-day plan — without burning money on tools you don’t need yet.
Yes. We decide the right website, CRM, email, AI, and booking tools for your stage. If you want it built, my tech team handles the build, quoted separately, so you’re never stuck doing it alone.
No. Coaching is educational and strategic. It does not replace legal, tax, financial, insurance, accounting, or licensed professional advice — I’ll help you prepare for those conversations.
Your idea, your biggest questions, any current website or social links, and the decisions you’re stuck on. You don’t need it all figured out — that’s what I’m for.
Book a free call and let’s map a business that fits your caregiving life — and a first step you can take this week.
One coach for the sandwich generation — helping GenXers and parents build a business that funds and flexes around caring for the people they love. Based in Lansing, MI.
Coaching is educational and strategic in nature. It does not replace legal, tax, financial, insurance, accounting, healthcare, or licensed professional advice. Some resources and tools mentioned may include affiliate links for products I personally recommend.